SEARCH
Results categorised as Opinion
27 Oct 2011
|
Helen Keable
Helen Keable, consultant at Radio Experts, says it's encouraging to see some of commercial radio's strongest brands collectively turning in such a strong book, particularly against a backdrop not only of the notoriously slow summer months but also a tenacious Beeb...
27 Oct 2011
|
Michael Williamson
Mike Williamson, head of radio at Carat, on today's RAJAR results and why there is huge potential for national brands to take a higher share of ad spend...
27 Oct 2011
|
James Cridland
James Cridland, managing director of Media UK and a radio futurologist, says today's RAJAR release continues to show a slow but steady increase in take-up of digital radio. If there is a way to accelerate this, it's good for listeners and broadcasters alike - but it is also prudent to remain patient...
26 Oct 2011
|
Raymond Snoddy
Raymond Snoddy says the BBC has been clever to produce a series of cuts where nothing that is easily noticeable or even definable has been closed down...
26 Oct 2011
|
Elliot Parkus
Elliot Parkus, media director at AdConnection, explains why for his clients it is vital to harness the power of major TV franchises but continue the conversation with consumers through social media...
25 Oct 2011
|
Derek Jones
Several hundred people will be gathering at Drapers' Hall on Throgmorton Street (the street where the London Stock Exchange was once housed) tomorrow to remember one of the city's most significant changes - the launch of electronic trading.
24 Oct 2011
|
Robert Thurner
Rob Thurner, mobile consultant and trainer (ex Incentivated and Clear Channel), says on the surface, QR codes are a no brainer BUT to achieve mass audience reach (and secure significant client budgets) five obstacles must be overcome...
24 Oct 2011
|
James Grant
James Grant, country manager - UK, VINDICO, says the industry should enjoy a pat on the back but there is still work to do. For starters, it isn't good enough that as an industry we cannot accurately measure the impact of video alongside TV...
21 Oct 2011
|
Derek Jones
The Urban Dictionary's definition of zeebox is "a drug infested overflow of the mind and a representation of a madman's inner most mental desire to manipulate the viewer and make you feel and think that you yourself are going or are already insane." Man…!
21 Oct 2011
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Mary Meeker and the latest updates from Facebook, Apple and Google...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer