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Results categorised as Opinion
17 Mar 2025
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Danny Donovan
While many would say the current remuneration model isn't fit for purpose, we can't seem to agree on what that "purpose" is.
14 Mar 2025
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Jed Price
Advertisers are busy chasing the Gen Z dream, while one of our largest — and most dynamic — audience segments is relegated to the background. If Hollywood can celebrate ageing, why can't we?
13 Mar 2025
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Ian Gibbs
Not all impressions are equal and different touchpoints generate varying levels of effectiveness. But how often do brands take all of these factors into account? This is where super touchpoint planning comes in.
12 Mar 2025
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Jacinta Faul
Stop treating social as an add-on to your TV or digital OOH campaign. Not only should social be part of a brand’s strategy, it should be the strategy.
12 Mar 2025
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Raymond Snoddy
Whatever you think of Neil's past commentary, he deserves praise for admitting he was wrong. Unlike our former prime minister…
11 Mar 2025
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Sameer Modha
Ahead of his appearance at Connected TV World Summit, Sameer Modha outlines his view on TV chasing the long tail of advertisers and measuring outcomes.
11 Mar 2025
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Nicola Kemp
It’s time to call time on the fear, apathy and defensiveness that still surround equality in the media industry.
10 Mar 2025
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Genevieve Tompkins
Being a working parent is hard. But we are doing important things for the next generation through role-modelling the choice to be and do whatever makes us most fulfilled.
10 Mar 2025
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Omar Oakes
Media leaders love to talk about workplace culture, but grieving parents are still being sidelined. Baby loss isn’t rare — our silence about it should be.
07 Mar 2025
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Kate O'Loughlin
With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?
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