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Results categorised as Opinion
18 Aug 2011
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Liz Jaques
Today's ABC release for January to June 2011 shows a fairly poor set of results, with only a few sectors managing to buck the trend. To get a real picture, Manning Gottlieb, Mediacom, MPG Media Contacts, John Ayling and Carat give their views...
17 Aug 2011
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Gurdev Singh
Gurdev Singh, managing director, Communisis, says consumers have become multi-tasking, communication addicts - and if consumers have the ability and inclination to consistently engage with different channels, marketers need to react and become equally adept at multi-tasking...
17 Aug 2011
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Raymond Snoddy
Raymond Snoddy: Perhaps the gung-ho magistrates currently jailing looters for stealing chewing gum should be told to moderate their anger. Quite a number of cells will have to be reserved to accommodate the miscreants of News International...
15 Aug 2011
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David Brennan
A new series of blogs about the broadcast industry, narrated by David Brennan: One of the most exciting areas creatively for TV in the future might be when TV and games producers started to work together...
15 Aug 2011
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Josh Banham
Josh Banham, a 17-year-old student from London, gives a candid insight on youth media consumption...
12 Aug 2011
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Paper Boy
The natural hierarchy of things in the national newspaper market has changed. In most markets a hungrier number two can eventually wear down a market leader. In the newspaper market this can take decades - it really is a war of attrition and in this particular case it is between two heavyweight sluggers.
11 Aug 2011
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Liz Jaques
Charles Norrie responds to Raymond Snoddy: Unlike Mr Snoddy, I rejoiced at the end of the News of the World, only marred by the sickening display of its editor and staff when the last paper was produced.
10 Aug 2011
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Raymond Snoddy
Raymond Snoddy: NotW rivals have been accused of missing an open goal but in reality salvaging around two million copies in the middle of the summer and in the current competitive climate facing all newspapers is a respectable performance. But it is now clear that Rupert Murdoch made a spectacular misjudgement when he decided to close down the NotW...
09 Aug 2011
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Julia Hutchison
Julia Hutchison, COO, APA, on the value of content marketing...
08 Aug 2011
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Greg Grimmer
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on how media consumption habits change in the holiday season...
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