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Results categorised as Opinion
07 Mar 2012
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Raymond Snoddy
Raymond Snoddy considers TV now and in the future with reference to Thinkbox, ITV and Charles Dickens...
07 Mar 2012
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Will Ashton
In response to Jim Marshall's latest article, Will Ashton, MD of Alchemy Social, argues that social advertising will prove hugely beneficial and cost effective for brands and will, in all likelihood, contribute to revenue like Facebook envisages...
06 Mar 2012
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Bob Wootton
Bob Wootton, director of media & advertising at ISBA, says advertisers need real-time trading to be accompanied by an effective code of conduct, underpinned by an independent stamp of trust, to unlock the full potential that the technology offers...
06 Mar 2012
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David Brennan
Ever since the emergence of Web 2.0 there has been a tendency to confuse social media and word of mouth. In reality, as we have discovered through valuable tools such as Keller Fay's TalkTrack research, one (social media) is very much a sub-set of the other (word of mouth).
05 Mar 2012
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Greg Grimmer
Greg Grimmer: In a bid to make advertising fashionable (again) today's column will be optimism peppered with ads for advertising - instead of my normal service of cynicism peppered with attempts at humour...
05 Mar 2012
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David McEvoy
David McEvoy, marketing director of JCDecaux UK, explains why advertising will be very much in the fabric of the building at new train stations in the UK...
02 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says the danger of talking about the future is that people decide to wait. Mobile is the biggest opportunity for marketing since the launch of commercial TV and we don't need to wait to make it work for brands...
02 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the things they missed at the Mobile World Congress...
29 Feb 2012
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Raymond Snoddy
Raymond Snoddy says despite the relentless rise of social media what comes through loud and clear is the importance, and at least for now, the continuing dominance, of print at the heart of the brand...
28 Feb 2012
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Tracey Follows
VCCP's head of planning Tracey Follows says the future isn't mobile, mobile is happening now and is already all around us. The future of mobile in the hands of those that adopt, learn and truly use it to its fullest potential...
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