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Results categorised as Opinion
11 Jul 2012
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Arthur Moan
Arthur Moan, UserZoom UK managing director on why companies must pay attention to the changing needs of their customers and make sure their marketing "captures the zeitgeist"...
11 Jul 2012
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Jim Marshall
Jim Marshall says that the government's decision not to encourage consultation on fresh communications legislation is failing to take into account the changing nature of the UK industry, or how most of it is funded...
10 Jul 2012
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Richard Simkins
Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to "close up the knowledge gap"...
10 Jul 2012
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David Brennan
David Brennan writes on the "ad break of the future", detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action...
09 Jul 2012
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Abba Newbery
Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising...
06 Jul 2012
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Rob Thurner
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner, in the second half of his piece advising how to create a successful app, asks: what is next for apps?
06 Jul 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the new mobile niche between smartphones and tablets...
05 Jul 2012
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Rob Thurner
Mobile specialist, trainer and co-founder of the Mobile Training Academy Rob Thurner points the way to avoid the hazards and deliver successful apps...
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