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Results categorised as Opinion
02 Mar 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the things they missed at the Mobile World Congress...
29 Feb 2012
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Raymond Snoddy
Raymond Snoddy says despite the relentless rise of social media what comes through loud and clear is the importance, and at least for now, the continuing dominance, of print at the heart of the brand...
28 Feb 2012
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Tracey Follows
VCCP's head of planning Tracey Follows says the future isn't mobile, mobile is happening now and is already all around us. The future of mobile in the hands of those that adopt, learn and truly use it to its fullest potential...
28 Feb 2012
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, shows how supermarkets can use social media to connect with friends of fans...
28 Feb 2012
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David Hellier
NEW: In his first blog for Newsline, David Hellier, deputy editor at City AM, surveys the current financial backdrop and how it is affecting the media landscape from a city perspective...
27 Feb 2012
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James Whitmore
James Whitmore, managing director at Postar, wonders whether we have forgotten the value of brands? Are we so dazzled by the short-term, the data and the noise that we have lost sight of the bigger picture?
24 Feb 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, vertical stacks, mobile payments and privacy...
23 Feb 2012
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Marco Bertozzi
Marco Bertozzi, managing director EMEA at VivaKi, on his recent trip to San Francisco: Dreams are made in this place and you can't help but admire it and be mesmerised at the immense footprint of these companies....
22 Feb 2012
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James Grant
James Grant, UK country manager, VINDICO, says consumers are moving faster than the industry and those who expect 'little change' to influence traditional TV advertising by the time the Olympics in Rio come around are going to get caught out...
22 Feb 2012
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Raymond Snoddy
Raymond Snoddy says the instinctive Murdoch has chosen the lowest point in morale at The Sun, amid loose talk of the need for a second closure because of illegality, to provide the biggest boost of confidence of all...
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