SEARCH
Results categorised as Opinion
20 Mar 2012
|
Bruno Pereira
Bruno Pereira, co-founder and director, TV App Agency, asks: does your brand belong in the living room?
19 Mar 2012
|
Gary Cole
Gary Cole, commercial director at O2 Media, on new models, agency structures & other ninja tricks driving the mobile sector...
16 Mar 2012
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on SXSW: This year all the buzz was on location apps that tell you who is around and EverythingMe...
16 Mar 2012
|
Paper Boy
The Leveson inquiry, Hackgate and/or Horsegate are becoming more and more humorous by the day. Just when you thought it was quietening down along comes another "moment" that makes those of us who are not involved titter... Are the Met Police just getting nasty or do they have a real dark sense of humour?
14 Mar 2012
|
Steve Smith
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, discusses supermarket media spend and how Waitrose needs to invest more carefully to create loyalty among its customers...
14 Mar 2012
|
Raymond Snoddy
Raymond Snoddy: Leveson is already having a chilling effect on popular journalism - as seen in the blandness of the Sunday edition of The Sun and most Sunday tabloids following the demise of the News of the World...
14 Mar 2012
|
Jim Marshall
Jim Marshall says Ofcom's 'Project Apple' investigation is misplaced and irrelevant - unless of course they can demonstrate that BSkyB has not behaved in a 'fit or proper' way, which they won't be able to...
12 Mar 2012
|
Bobi Carley
Bobi Carley, commercial director at Disneymedia+ UK & Ireland, says the E in BEO, certainly within the context of partnerships, delivers the amplification of activity...
12 Mar 2012
|
Julian Smith
Julian Smith, group director, analytics and insight, MEC Global Solutions (London), on how improved techniques in measurement will help further move the discussion away from volume to value of social media...
09 Mar 2012
|
Steve Smith
Steve Smith PhD, head of thought leadership at Starcom MediaVest Group, analyses the public response to Tesco's latest announcement via Twitter...
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer