SEARCH
Results categorised as Opinion
26 Mar 2012
|
Mark Barber
Mark Barber, director of planning at the Radio Advertising Bureau, says, Radioplayer's first year of operation has been a huge success and is proven to have driven radio listening online...
26 Mar 2012
|
James Whitmore
James Whitmore, managing director at Postar, wonders whether one of the reasons that tech companies are the most innovative in media is that they offer a safe environment for the more retiring and reclusive individuals. Not a statement you could readily attach to an agency or a media owner...
26 Mar 2012
|
Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, says every agency and every client now includes digital in their thinking but the money hasn't followed the audience, yet - though the mass market adoption of smartphones will accelerate the closing of this gap...
26 Mar 2012
|
David Brennan
All good things come in threes, so why should media research be any different?
22 Mar 2012
|
Allister Heath
City AM editor Allister Heath says there was one over-riding failure in the Budget: a refusal to accelerate spending cuts...
21 Mar 2012
|
Alex Kozloff
Alex Kozloff, senior mobile manager, IAB, says as barriers continue to come down for m-commerce in the UK, this 'new kid on the block' will evolve into a medium that retailers, brands and consumers can no longer afford to ignore...
21 Mar 2012
|
Raymond Snoddy
Raymond Snoddy says if ever there is a time for the first female Director General to emerge it is now. No single male figure has emerged as champion and there is now a plethora of strong, experienced women broadcasters both inside and outside the BBC...
21 Mar 2012
|
Liz Jaques
Forget the never-ending 'year of mobile' - it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.
21 Mar 2012
|
Alistair Hill
Alistair Hill, CEO of On Device Research, says it's the brands who seek to interact with customers through targeted rich media mobile advertising who are the ones most likely to achieve maximum cut through...
20 Mar 2012
|
Bruno Pereira
Bruno Pereira, co-founder and director, TV App Agency, asks: does your brand belong in the living room?
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer