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Results categorised as Opinion
23 Oct 2012
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Petteri Vainikka
Petteri Vainikka, VP Marketing for Enreach, discusses 'programmatic premium' and premium real time bidding (RTB) and how they might co-exist together.
23 Oct 2012
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Dean Wilson
Dean Wilson, UK CEO and VP International at Active International, on how information and content overload could be the saviour of a medium not conducive to media multi-tasking...
19 Oct 2012
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David Brennan
David Brennan, Founder of Media Native, on the need for objective, representative research to be applied to media decisions because we are incapable of making them based on our own experiences.
19 Oct 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile and how it might be disrupting GAFA (Google, Apple, Facebook and Amazon)
18 Oct 2012
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Steve Smith
Starcom MediaVest's head of thought leadership, Steve Smith, ponders what claimed behaviour tells us about brand and argues that many brands need to develop 'exceptional routine' in their customers to avoid becoming invisible.
17 Oct 2012
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Raymond Snoddy
Raymond Snoddy on the conspiracy theory surrounding the Savile and Newsnight inquiries and the possible implications for BBC director-general, George Entwistle.
16 Oct 2012
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Miles Galliford
Miles Galliford, co-founder of SubHub - the membership website company - on what magazine publishers need to consider to thrive online.
15 Oct 2012
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John Carroll
John Carroll, senior director at Ipsos MediaCT and chairman of the Media Research Group (MRG) previews some of the topics that will be hotly debated at this year's MRG conference.
15 Oct 2012
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Richard Kastelein
Award winning creative technologist, Richard Kastelein, on the future of brand delivery on TV.
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