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Results categorised as Opinion
23 May 2012
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James Grant
James Grant, UK country manager, Vindico, says "instead of looking at TV to defend itself, I think the advertising industry should be pushing the digital VoD market to step up and improve"...
21 May 2012
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Michael Bayler
Michael Bayler, strategist and author, Bayler & Associates, slices through the confusion around the nature of engagement to reveal a new model for brand building in the post-Facebook era...
18 May 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on Facebook, connected TV, Google and eBay...
18 May 2012
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Steve Smith
SMG's Steve Smith looks at opportunities for supermarkets to engage people in-store through their smartphones...
17 May 2012
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Jim Marshall
Jim Marshall says the original purpose of the Leveson inquiry is becoming lost in an increasingly morass of celebrity style trivia...
17 May 2012
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James Cridland
What do you use your mobile phone for? Angry Birds, obviously, but excepting that, you probably use it for email, the odd phone call, a text message or two, and the occasional bit of web browsing.
16 May 2012
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David Brennan
David Brennan on why people shouldn't be too quick to call out 'TV is dying'; particularly when they don't have the right facts...
16 May 2012
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Raymond Snoddy
Raymond Snoddy on ITV's error in letting the South Bank show (and name) go; Sky's ambitions in arts television; and why opera and football make the perfect combination of enthusiasms...
15 May 2012
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James Davies
James Davies, strategic development director at Posterscope, on the new eco-system developing in the world of Out of Home...
09 May 2012
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Raymond Snoddy
Raymond Snoddy says ITV and RTL's latest statements give testimony to the enduring power of free to air commercial television and show that the media world is working in the way it should in difficult times...
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