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Results categorised as Opinion
14 Nov 2024
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Seamus Brennan
The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that's based on how audiences actually engage with TV content.
14 Nov 2024
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David Higgerson
Journalism isn't as important to huge swathes of the population as some of us think it is. Arguing that its future simply sits with expecting readers to pay doesn’t stack up to real-world scrutiny.
13 Nov 2024
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Nick Manning
Advertising: Who Cares? aims to make advertising and its ecosystem better. But what can we practically do to design a better future? Here are some immediate focuses.
13 Nov 2024
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Mark Halliday
Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.
13 Nov 2024
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Raymond Snoddy
With a review of media merger laws under way, perhaps next on the list for the culture secretary could be the small issues of wider media ownership and proper compensation from the tech giants?
12 Nov 2024
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Nicola Kemp
The US election underlines that, when racism and sexism combine, women in leadership simply cannot win.
12 Nov 2024
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Omar Oakes
The media we create for ourselves is the best tool we have to combat noise and disinformation.
07 Nov 2024
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Steve Taylor
Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy.
07 Nov 2024
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Hannah Mirza
The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.
06 Nov 2024
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Raymond Snoddy
For one of the most dramatic election campaigns in US history — or possibly even in all our lives — the UK media has taken distinct editorial approaches and came up with wildly different answers. At least we'll know who got it right soon.
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