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Results categorised as Opinion
16 Apr 2025
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Raymond Snoddy
Judging by the numbers from Trump's podcast interviews, there is a risk that politicians could increasingly bypass the tough accountability in broadcast interviews in favour of softball sessions with sympathetic podcasters.
15 Apr 2025
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Bryan Scott
From Adolescence to Channel 4's Gen Z research, we've seen the impact of the digital world on young people. Join Childline's Ultimate Sports Day to raise funds and encourage collective action for the charity's vital service.
15 Apr 2025
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Charles Haynes
While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.
15 Apr 2025
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Nicola Kemp
From slapdash return-to-office mandates to ignoring the untenable pressure on working mothers, we must stop being careless with women’s careers.
14 Apr 2025
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Katie Ingram
Gen Z are making deliberate choices about how they spend and save. Understanding this financial mindset is key to staying relevant and building long-term trust with this group.
11 Apr 2025
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Amelia Parsons
It shouldn’t just be publishers calling out the immoral practices of AI search companies. Advertisers, agencies and tech vendors all have a role to play.
10 Apr 2025
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Phil Rowley
In a world where attention is expensive, your message must be economical. It doesn't matter if this is creatively valid — this is the reality we face now.
09 Apr 2025
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Jane Ostler
Society defines masculinity and marketers are part of an ecosystem that saturates men with content that perpetuates confusing, old-fashioned stereotypes of male identity.
09 Apr 2025
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Raymond Snoddy
From trust to news avoidance, from ‘jokes’ of death to actual deaths, there are serious problems facing journalists and journalism, and solutions are as yet unclear.
08 Apr 2025
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Mike Fantis
Proprietary media doesn't benefit smaller brands or agencies, resulting in a two-tier system. I still don't think proprietary media can offer better value than a well-considered media strategy.
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