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Results categorised as Opinion
16 Jul 2012
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Michael Bayler
Michael Bayler, strategist and author, Bayler & Associates, on why the world of Facebook shouldn't be the be all and end all of advertisers and their budgets...
16 Jul 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on the increasing prevalence of the "vertical stack" - from Amazon's new smartphone to the "mobile wallet" and mobile-optimised websites.
12 Jul 2012
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Lucinda Wallwork
In the last few years, corporate social responsibility has become an essential part of the marketing mix. CSR strategies can range from subtle messages through to an entire corporate ethos. Lucinda Wallwork, senior insight analyst at Ebiquity contrasts three different approaches.
11 Jul 2012
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Arthur Moan
Arthur Moan, UserZoom UK managing director on why companies must pay attention to the changing needs of their customers and make sure their marketing "captures the zeitgeist"...
11 Jul 2012
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Jim Marshall
Jim Marshall says that the government's decision not to encourage consultation on fresh communications legislation is failing to take into account the changing nature of the UK industry, or how most of it is funded...
10 Jul 2012
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Richard Simkins
Richard Simkins, convergence business director at Posterscope on the potential of near field communication to revolutionise out of home and mobile advertising, and the pressing need to "close up the knowledge gap"...
10 Jul 2012
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David Brennan
David Brennan writes on the "ad break of the future", detailing concepts such as two-screening and response, but warns of the dangers of TV becoming one big call to action...
09 Jul 2012
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Abba Newbery
Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising...
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