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Results categorised as Opinion
15 Feb 2013
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Greg Grimmer
Last year Greg Grimmer had to pretend to be a plumber to mask his allegiance to advertising - but this year, as Ad Week finally comes to the UK - with Media Playground a partner event - he wants us to stand proud and finally celebrate his beloved industry.
15 Feb 2013
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Simon Andrews
Simon Andrews, founder of Addictive! looks at the latest developments for internet TV.
15 Feb 2013
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Darren Hamer
With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating a message without sound is critical. And with a $4 million price tag, a lot is at stake if advertisers get this wrong. By Darren Hamer, Managing Director UK, EyeTrackShop
12 Feb 2013
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GfK
GfK's Wendy Jones and IAB's Alex Kozloff look at new research that helps us to understand the ways in which mobile has changed the path to the consumer - from Apple's Passbook to Marks & Spencer's in-store Wi-Fi offerings - and ask what brands need to do to ensure success.
11 Feb 2013
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Dominic Mills
As a term, big data is now a jargonistic cliché, says Dominic Mills. It's over-used, mis-used and abused. It's become the prerogative of people who peddle snake oil in the form of hugely expensive consultancy and software, luring in the suckers...and now marketers have got some major hurdles to overcome.
08 Feb 2013
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Simon Andrews
The thing that killed HMV was the fact the 'new' players just kept improving their businesses - investing in new features and perfecting the way their sites work. By Simon Andrews, founder of addictive!.
08 Feb 2013
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Jeremy Toeman
Jeremy Toeman, CEO of Dijit Media, has no idea what a Honey Boo Boo is, nor what the Amish Mafia is after - but his thoughts are very clear when it comes to predicting the buying behaviour of TV watchers.
07 Feb 2013
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Matt McNally
Matt McNally, Business and Strategy Analyst at Decipher, takes a look at Apple TV - that much-rumoured, but never confirmed device - and offers his thoughts on what we might expect.
06 Feb 2013
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Raymond Snoddy
Although we must applaud the Lebedevs for trying to preserve iconic media institutions, the move to provide London with its own TV channel boils down to a couple of basic questions: can 'London Live' come up with something on a limited budget that will attract an audience – and will advertisers support the new venture? By Raymond Snoddy.
05 Feb 2013
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Ellie Edwards
The significance of social signals - a like or a dislike on Facebook; a tweet or a retweet - has been fiercely discussed among SEO experts for quite some time, but the debate is divided by one question: what influence do social signals have on the indexing in search engines, such as Google? By Ellie Edwards-Scott, MD UK Quisma.
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