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Results categorised as Opinion
09 Aug 2012
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Julia Lamaison
Julia Lamaison, insight director at GfK Media & Entertainment, asks: How do broadcasters ensure they are not left behind in a world that puts the control in the hands of the audience?
08 Aug 2012
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Raymond Snoddy
As Leveson kicks off again, Raymond Snoddy wonders whether a larger remit for Rufus Olins of Newsworks would help sustain newspapers' economic future...
08 Aug 2012
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Abba Newbery
Abba Newbery, director of advertising strategy at News International Commercial, on how the Olympics can inspire media planners...
07 Aug 2012
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Toby Beresford
Toby Beresford, founder of Leaderboarded.com, says if you are business looking to leverage social data in your campaigns, first work out what you're sifting for in the stream, gain consumer opt-in and then create responses that are triggered as soon as they occur...
06 Aug 2012
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Greg Grimmer
Greg Grimmer ranks media owner performances during the Olympics - with a gold for the BBC, a 'just outside the medals' for The Times, a 'did not start' for C4 and a disqualified Daily Mail...
02 Aug 2012
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Stacey Pratt
Stacey Pratt, head of radio branded content at MediaCom, says commercial needs to work harder to grow it's hours on digital-only stations to contend with the BBC's offering...
02 Aug 2012
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Adam Bowie
Adam Bowie gives a brief whizz through the latest RAJAR results...
02 Aug 2012
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James Cridland
James Cridland, managing director of Media UK and a radio futurologist, says radio continues to change and the new listening figures make this ever more clear...
01 Aug 2012
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Raymond Snoddy
Raymond Snoddy says coverage of the Olympics has become the video and soundtrack to all our lives. Even those with zero interest in sport get sucked into the drama and sports such as the epee, dressage and single sculls that you normally wouldn't cross the road to watch. It all adds up to one of the great shows on earth...
31 Jul 2012
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Steve Smith
Steve Smith, head of thought leadership at Starcom MediaVest London, says: The recommendation about preparing for all television to be broadcast via the internet is especially pertinent given a growing number of households are likely to watch TV via a broadband connection...
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