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Results categorised as Opinion
28 Apr 2025
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Elliott Millard
Following the recent ruling on Meta’s privacy intrusion, Thinkbox’s new CSO explores how advertising can deliver relevance without the stalker vibes.
25 Apr 2025
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Ben Williams
Should UK publishers be allowed to mandate that readers choose between their rights and their wallets? "Consent or pay" sets a dangerous precedent in which rights are conflated with services.
24 Apr 2025
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Nick Manning
It is more obvious than ever that principal media is damaging for the ad industry and even advertising itself. Let's examine the reality of such non-transparent practices by some media agency groups.
24 Apr 2025
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Hannah Mirza
There is big change on the horizon for the media agency landscape. Here are six key trends to watch.
23 Apr 2025
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Raymond Snoddy
Cardinals would do well to watch Conclave on their trip to the Vatican, argues Ray Snoddy. It is important someone of Francis' moral worth is chosen to counterbalance growing populism in society and the media.
22 Apr 2025
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Omar Oakes
Meta says yes. A US regulator says: how convenient. But, whether it serves his interest or not, does Mark Zuckerberg have a point?
22 Apr 2025
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Clare Turner
Films are one of the world’s most popular cultural forces and brands can harness cinema's uniquely engrossing, immersive environment to shine a light on the importance of sustainability.
22 Apr 2025
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Marisa Posadinu
There are steps that we can take, together as an industry, to encourage more parents to take paternity leave. Because when all parents can access the support they need, that's something worth celebrating.
17 Apr 2025
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Richard Kirk
Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.
16 Apr 2025
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Liam Delahunty
Creators and brands have taken different approaches to content on YouTube and one is clearly beating the other. Here are some steps brands can take to get a PB on the platform.
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