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Results categorised as Opinion
05 Nov 2012
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Michael Bayler
Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that's key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?
02 Nov 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, rounds up this week's mobile news.
02 Nov 2012
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Christopher Wellbelove
Christopher Wellbelove, sixth in the queue at Apple's Covent Garden store, gives a consumer review of the iPad mini.
31 Oct 2012
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Raymond Snoddy
Raymond Snoddy evaluates this week's news about consolidation in publishing - regional newspapers and books.
30 Oct 2012
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James Whitmore
James Whitmore, managing director at Postar, visits the London film festival and weighs up technical delivery versus story telling.
29 Oct 2012
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Geoff Copps
Geoff Copps, Senior Research Manager, reports from the Telegraph Festival of Business.
29 Oct 2012
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Steve Smith
Starcom MediaVest's head of thought leadership, Steve Smith, asks how hard do supermarkets need to work at impressing their customers in order to create recommendations?
26 Oct 2012
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Stacey Pratt
Stacey Pratt, associate director and head of radio branded content at MediaCom, reviews the lates set of RAJAR results...
25 Oct 2012
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Jeff Siegel
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation looks at how branded content is developing and moving more and more from online marketing to the larger screen.
25 Oct 2012
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James Papworth
James Papworth, marketing director of the Professional Publishers Association (PPA), on magazines and their digital revolution...
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