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Results categorised as Opinion
18 Jan 2013
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Alice Dunn
Consumers have never had more choice of car brands and models in the UK market. Understanding consumer rationale behind car-buying is, therefore, key for marketers hoping to make sense of this market. By Kantar Media's Alice Dunn.
17 Jan 2013
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David Brennan
A couple of years ago, David Brennan was asked to produce a document to demonstrate why TV on demand airtime CPMs were worth 4-5 times average spot rates. To say that was one of the most difficult presentations he's ever produced would be a massive understatement...
16 Jan 2013
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Raymond Snoddy
The great thing about the future of the media is that it changes every five minutes. Just when you thought you had finally got a handle on things, everything gets thrown up in the air again, like some sort of media perpetual motion machine.
16 Jan 2013
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Jim Marshall
It's only mid-January but, as Aegis's Jim Marshall marvels, there have been a number of high-profile media spats already. Let's hope there are many more in 2013, he says - and that the Goliaths of the industry continue to find the going tough...
15 Jan 2013
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Greg Grimmer
The early adopter vanguard of tablets has been swiftly followed by the late majority wave, says Greg Grimmer. So what does it mean for advertising agencies and publishers?
14 Jan 2013
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Dominic Mills
Channel 4, Group M and, most importantly, its clients, will be mighty relieved the trading dispute between the broadcaster and the media agency was resolved last week - but such high-profile stand-offs make a nonsense of media agency claims about the importance of strategic and channel planning.
09 Jan 2013
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Raymond Snoddy
The real reason why Hacked Off, which has been annoyingly effective over the past year, is angry is that they know in their hearts that they have lost the battle to achieve the full implementation of the Leveson recommendations, in particular the statutory underpinning of a new regulatory body.
09 Jan 2013
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Jeremy Toeman
Jeremy Toeman, CEO of Dijit Media and Editor of LIVEdigitally, has a theory on what could "kill" the TV industry as we know it - it's called "Catch-Up TV" and it's going to come back to haunt the industry.
07 Jan 2013
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Dominic Mills
So here we are, in that listless post-Christmas netherworld...and the ads are the usual flotsam and jetsam. I've often wondered why more advertisers don't go for something special during this time...
20 Dec 2012
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Nigel Walley
Decipher's research shows consumers have a very patchy understanding of ITV 2, 3 or 4; and only a small group could articulate clearly the difference between BBC 2, 3 or 4. When we did the same research 5 years ago, most groups nailed this distinction. Why is this happening?
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