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Results categorised as Opinion
10 Dec 2024
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Jay Young
Many brands still separate OOH and experiential budgets and agencies. It’s time to combine these channels to maximise creativity, leverage data and drive real return on investment.
09 Dec 2024
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Nick Manning
Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes?
06 Dec 2024
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Elizabeth Brennan
Curated environments allow publishers to monetise their first-party data more directly, while the buying process is simplified without putting consumers' privacy at risk.
05 Dec 2024
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Nick Palmer
With attention splintered, the TV ad is no longer the main course in a brand's Christmas campaign. We need a more evolved approach that embraces today’s media consumption habits.
04 Dec 2024
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Raymond Snoddy
The Gregg Wallace drama once again highlights how staff and performers are treated in the making of programmes and, in particular, the imbalance of power between presenters and those they work with.
04 Dec 2024
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Michelle Whelan
Brands must reach consumers with their products and services at every possible stage of the buying process, driven by stronger collaboration, an increasing focus on first-party data and evolving regulations.
03 Dec 2024
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Jan Gooding
Many have made the decision to leave X this year — but quitting is harder than it looks. Here are some tips on how to do it should you no longer want to be part of Elon Musk's business empire.
03 Dec 2024
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Omar Oakes
ITV carries immense cultural power that makes a sell-off far from straightforward, writes the editor.
03 Dec 2024
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Hannah Mirza
It’s time for digital publishers to grab the opportunity that accessibility brings to boost audiences and revenues.
02 Dec 2024
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Ian Dowds
Progress in online audience measurement means putting humans at the heart of media and working through a deep understanding of real people. Not IDs, devices, users or accounts.
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