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Results categorised as Opinion
25 Sep 2013
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Raymond Snoddy
At the consumer end of the business, Virgin and Sky will fight like cats in a sack says Raymond Snoddy - but what is remarkable are the large areas of agreement between them. So what do they have to say about their future?
25 Sep 2013
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John Lloyd
QI founder John Lloyd has teamed up with Newsworks to create a new, multi-platform advertising campaign for newspapers. Here, writing exclusively for Newsline, he explains - via a trip down memory lane - why they need it...
24 Sep 2013
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David Brennan
The media world has always been a promiscuous place, but what do we make of the new relationship between Virgin and Netflix? The Media Native - aka David Brennan - assesses the impact for the pay-TV market.
23 Sep 2013
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Peter Houston
As some industry commentators suggest that the Internet might have to turn its leading business model on its head, Peter Houston argues for a more simplistic approach to the ad-blocking problem: don't run crap ads.
23 Sep 2013
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Dominic Mills
For years media brands have experimented and profited from brand extensions - but as markets evolve, Dominic Mills asks if some are straying too far...
20 Sep 2013
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Ed Owen
The smartphone market might be growing strongly, says Ed Owen, but the excitement and differentiation has died. Didn't smartphones used to be exciting?
20 Sep 2013
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Simon Andrews
Addictive's Simon Andrews examines how the coming together of adtech and big data could mean big things for online targeted advertising - but only if the data is robust enough.
19 Sep 2013
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Anna Gunn
With exam results recently deciding the future of millions of school and college leavers, Kantar Media's Anna Gunn takes us through the latest TGI findings to examine what is an increasingly complex group of young people - and one who marketers need to handle with care to win the reward of a lifetime of loyalty.
18 Sep 2013
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Colin Strong
As consumers increasingly use software to block online ads, are we seeing the early signs of a fundamental shift in our relationships with brands? Here, GfK's Colin Strong looks at the latest consumer research and asks if the Internet's leading business model is going to be turned upside down.
18 Sep 2013
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Raymond Snoddy
DR, Denmark's small public service broadcaster, has produced monster hits including The Killing, Borgen and The Bridge. Raymond Snoddy asks how they have pulled this off - and after hearing the organisation's director of cultural affairs talk at IBC in Amsterdam, finds the answers are both extreme and surprising.
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