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Results categorised as Opinion
06 Aug 2013
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Simon Rees
This month, Digital Cinema Media's CEO Simon Rees takes a look at the growing union between the film and gaming industries - and notes powerful, cross-platform opportunities for brands.
05 Aug 2013
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Dominic Mills
Only the Dalai Lama or the Windsor family should anoint successors five years ahead of time, but that is the way the Publicis and Omnicom merger is heading - placing the interests of Maurice Levy and John Wren before anyone else, including clients and stakeholders. By Dominic Mills.
02 Aug 2013
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Ryan Garner
Following Thom Yorke's withdrawal of Atoms for Peace from Spotify, the question of monetising media content has re-surfaced. So what's the solution? GfK's Ryan Garner takes a look at the options.
01 Aug 2013
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David Pidgeon
This week Rajar announced that 91% of the adult UK population tuned in to their selected radio stations in the second quarter of 2013, up by approximately 1.5 million adults on Q2 2012. Here Newsline presents industry reaction on the results, with opinion from Carat UK, ZenithOptimedia, Gekko and adconnection
01 Aug 2013
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Anna Gunn
This month, Kantar Media's Anna Gunn uses the latest TGI findings to explore how marketers can target newlyweds and those planning a wedding...
01 Aug 2013
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Andy Haylett
Andy Haylett, director, Ipsos MediaCT, examines the key findings from the Rajar Q2 results - and after accidentally unearthing a batch of dusty old files, notes some fascinating trends from over the last twenty years...
31 Jul 2013
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Raymond Snoddy
BT must be disappointed that, despite a huge marketing campaign for its TV sports offering, it has only signed-up 23,000 new subscribers - but at least ITV is smiling. By Raymond Snoddy.
31 Jul 2013
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Barnaby Chapman
Barnaby Chapman, product director of Europe Mediaocean, investigates how far away we really are from the Holy Grail of media convergence - and why there is more than one type...
30 Jul 2013
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Euan Mackay and James Burke
What lies behind the decision to share content? After extensive studies, researchers Euan Mackay and James Burke of Kantar Media: Custom say they have found exactly what it takes for something to go viral.
30 Jul 2013
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Jeremy Toeman
Want to know how to 'kill' the traditional TV industry? It's easy, says Jeremy Toeman, CEO of Dijit Media. Come up with a cash flow of roughly $70 billion. That's it. Pure and simple.
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