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Results categorised as Opinion
17 Mar 2014
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Dominic Mills
In the face of falling market share, Budweiser employed neuroscientists to help fine-tune its TV advertising to make it more emotionally engaging. The insights it revealed are fascinating - but did it work?
14 Mar 2014
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Simon Andrews
It would be pointless to argue that mobile isn't mainstream, says Simon Andrews, founder of Addictive! - but for brands, there is still a long way to go...
12 Mar 2014
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Raymond Snoddy
From holidays to insurance, newsbrands have always sold readers more than just news - but are The Times and The Sunday Times right to offer wealth management - and can they make it work? By Raymond Snoddy.
12 Mar 2014
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David Brennan
The emergence of Twitter has not been a nail in the coffin for newsbrands, says David Brennan - in fact, the whole is greater than the sum of the parts and the news eco-system has been greatly enhanced...
11 Mar 2014
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Bob Wootton
It seems everybody is talking about content marketing, and for ISBA's Bob Wootton, it surfaces two big questions: what is it, and; how should it best be undertaken?
11 Mar 2014
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Torin Douglas
Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies - and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the 'tired uncle' look of Internet Explorer.
10 Mar 2014
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Emma Holden
The obsession with quoting numbers with trails of zeroes behind them has long been part of the web's preoccupation with counting things - but as TV campaigns head down the same path, how do we make sense of the numbers?
10 Mar 2014
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Dominic Mills
TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands - which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.
07 Mar 2014
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Simon Andrews
In the post-MWC and pre-SXSW lull, Simon Andrews has decided to go back to the future and examine the things we think have gone out of fashion, but are still major parts of the digital ecology. Banner ads, anyone?
05 Mar 2014
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Raymond Snoddy
The future of the BBC in an independent Scotland is a perfect paradigm for all the institutions of the UK, up to and including the pound and EU membership. But what would really happen to UK broadcasting if the Scots vote Yes?
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