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Results categorised as Opinion
08 Apr 2014
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David Indo
Bad behaviour could be costing advertisers money when it comes to media, says David Indo, co-founder of ID Comms. So how can we identify the behaviours that destroy value?
07 Apr 2014
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Dominic Mills
The problem for advertisers trying to personalise their messages is that they think they know the 'you' they're chasing, says Dominic Mills - but the more they chase the real 'you', the more they risk getting it wrong.
04 Apr 2014
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Simon Andrews
In his latest Mobile Fix, Simon Andrews, founder of Addictive!, says it's time for brands to embrace the possibilities of mobile and start experimenting...
02 Apr 2014
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Raymond Snoddy
The launch of London Live on Monday was lively, fresh and, above all, competent, says Raymond Snoddy - however, there are a number of fundamental weaknesses with the channel that will be difficult to do much about...
02 Apr 2014
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Lindsay Wiles
Our increasingly unpredictable weather is impacting our purchasing habits says The Weather Channel Lindsay Wiles - allowing advertisers to communicate and exploit opportunities outside of the traditional need and buying cycles...
01 Apr 2014
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Simon Rees
From Bombay Sapphire to Lego bricks, content marketing on the big screen means even bigger things, says Digital Cinema Media's CEO Simon Rees.
01 Apr 2014
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Andy Brown
Big Data is set to define the future of the media in many ways, says Andy Brown, CEO, Kantar Media - and there is no doubt that all media businesses need to adapt their models now if they are to continue to compete.
31 Mar 2014
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Dominic Mills
As Advertising Week kicks off, Dominic Mills begins the arduous task of wading through some unrelentingly crap ads - whilst dodging Orwellian spamming from EE and getting set for a timely debate over ad blocking.
28 Mar 2014
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Simon Andrews
From Facebook's purchase of Oculus to Disney buying up Maker Studios, it has been a busy week for media deals - with some significant implications for brands, says Simon Andrews, founder of Addictive!
28 Mar 2014
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David Brennan
A 'personal data economy' could be the greatest enabler of truly relevant, credible and integrated data to emerge from the online world in years; but it could also be its greatest challenge says, David Brennan.
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