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Results categorised as Opinion
11 Nov 2014
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Richard Dunmall
A new wave of media brand extensions means more opportunities for advertisers, says Bauer Media's advertising lead, Richard Dunmall.
10 Nov 2014
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Dominic Mills
After Publicis coughed up an eye-watering $3.7bn for Sapient last week, Dominic Mills examines what it says about the industry, and where it leaves the other holding companies.
10 Nov 2014
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James Whitmore
Ahead of the MRG International Conference in Berlin this week, Route's MD, James Whitmore, asks whether it's time for the JICs to change.
10 Nov 2014
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Richard Lloyd
Maturing programmatic technologies are causing different parts of the advertising ecosystem to converge, writes Xaxis' Richard Lloyd. Are we in for a bumpy ride?
07 Nov 2014
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Simon Andrews
Mobile money, blending art and science and a major digital threat from China make for an interesting week in mobile, writes Simon Andrews, founder of Addictive!
05 Nov 2014
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Raymond Snoddy
With the launch of the Press Recognition Panel this month, Raymond Snoddy notes that there seems to be a much greater appetite for regulating the press in the UK than protecting its freedoms.
03 Nov 2014
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Mungo Knott
The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically - here, Primesight's Mungo Knott examines the challenges and opportunities it poses for out of home.
03 Nov 2014
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Dominic Mills
What on earth is Coke CEO Muhtar Kent on about, asks a bemused Dominic Mills - and whatever it is, can it breathe some new romance into the brand?
03 Nov 2014
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Andy Mitchell
Following the 2014 Automated Trading Debate, hosted last month, BrightRoll's Andy Mitchell says brand marketers must adjust to the new multi-channel future.
31 Oct 2014
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Evan Russell
InSkin Media's Evan Russell says there is a very fine line between people thinking a brand is clever online - and just plain annoying. So what should brands do to get it right?
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