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Results categorised as Opinion
22 Dec 2014
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Dominic Mills
'Optics', the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 - and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.
22 Dec 2014
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Bob Wootton
As the year closes ISBA's Bob Wootton joins the many seasonal cliché-mongers and offers some thoughts hopes for the year ahead.
19 Dec 2014
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The Media Leader Staff
From the best films to the rise (and rise) of programmatic - and much in between - hear from Xaxis, Mindshare, dunnhumby, Newscred, DCM, Primesight and Carat as they offer their predictions for the year ahead.
19 Dec 2014
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Rian Shah
How can brands speak to a more tech-savvy and fluid family unit? OMD UK's Rian Shah uses the findings of a major new research project to find out.
17 Dec 2014
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Raymond Snoddy
From BT announcing it is trying to buy EE, to Channel 5 securing the rights to highlights of the Football League, we can be the sure that the media roller-coaster will run just as fast in 2015, writes Raymond Snoddy.
16 Dec 2014
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David Brennan
When will insight and analytics really start talking the same language, asks David Brennan.
15 Dec 2014
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Dominic Mills
Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they're stupid job titles. But inside, they do make a certain kind of sense...
15 Dec 2014
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Tim Elkington
IAB UK's chief strategy officer, Tim Elkington, takes a look back over the past 12 months for digital advertising and discusses what's next for the £7bn industry.
15 Dec 2014
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Richard Marks
Research The Media's Richard Marks makes five predictions and one wish for media research in 2015
12 Dec 2014
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Lewis Sherlock
If TV advertising goes down the programmatic path, how might the industry deal with ad fraud? Adap.tv's Lewis Sherlock investigates.
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