SEARCH
Results categorised as Opinion
18 Jul 2014
|
Marco Ricci
Online ad fraud is getting smarter, bots are evolving to mimic humans and agencies are bidding for fake and unsafe ad space. So why is the industry burying its head in the sand? asks Marco Ricci, CEO of Adloox.
18 Jul 2014
|
Simon Redican
Newspaper publishers have served notice on the National Readership Survey as they seek a contemporary audience measurement system. Here, the NRS's newly appointed CEO, Simon Redican, tells us what the future needs to look like.
18 Jul 2014
|
Simon Andrews
Following Murdoch's proposed - and rejected - $80 billion offer for Time Warner, Simon Andrews examines the reasons behind the move - and wonders whether somebody else will step up to fight him for the deal.
17 Jul 2014
|
The Media Leader Staff
After the longest period of continuous growth in the survey's 14-year history, Richard Sexton, chief operating officer at Carat, shares his analysis of the latest findings.
16 Jul 2014
|
Raymond Snoddy
Why was the BBC able to average more than 12m viewers compared with ITV's 2.9m during the World Cup? The answer is more complicated and far reaching than you might think, writes Raymond Snoddy.
16 Jul 2014
|
Lee Anderson
As the way in which we shop evolves and consumer expectations change, Lee Anderson, head of marketing at Primesight, discusses how Britain's ailing high streets could be re-invigorated.
15 Jul 2014
|
Richard Marks
The national newspaper industry is rethinking audience measurement - but is the debate just about whether the NRS is moving quickly enough to embrace online platforms - or is it about whether you actually believe print is dying?
15 Jul 2014
|
Justin Sampson
Billy Beane's baseball strategy and Suárez's performance at Liverpool throw up some serious questions about the use of data in decision-making, writes Justin Sampson, chief executive of BARB.
14 Jul 2014
|
Dominic Mills
As they try to forge a contemporary audience measurement system, newspaper publishers have joined forces and served notice on the National Readership Survey. A victory for planning? asks Dominic Mills.
14 Jul 2014
|
Hamid Habib
Tl;dr - tech-slang for too long; didn't read - captures the acute problem brands now face when communicating with audiences. So what can we do? asks OMD UK's Hamid Habib.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer