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Results categorised as Opinion
11 Aug 2014
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Dominic Mills
Are publishers really 'dividing church and state' by accepting native advertising alongside their editorial? Dominic Mills thinks we all need to relax a bit.
11 Aug 2014
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Mike Baker
Outdoor advertising is in rude health - but what's behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain...
06 Aug 2014
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Raymond Snoddy
Ahead of the Future of National Newspapers conference next month, Raymond Snoddy looks at the challenges facing the industry - and asks whether the doom-mongers have actually got it all wrong.
05 Aug 2014
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Daniel de Sybel
Clients are rightly demanding more transparency in digital advertising, writes Infectious Media's Daniel de Sybel - but are they focused on the right type? It's time to make some clear distinctions.
05 Aug 2014
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Greg Grimmer
After a busy start to the year that has seen both his 'meeja' social life and Newsline presence suffer, Greg Grimmer, now global COO of mobile startup Fetch, is back - and according to him, the world's gone Globile.
04 Aug 2014
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Dominic Mills
More than ever before clients are demanding content for their online platforms - but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.
31 Jul 2014
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Joe Lewis
What do we really know about Netflix and its subscribers? The company itself is usually tight-lipped, but Joe Lewis, project director at BARB, uses new data insights to shed light on its growing army of fans.
31 Jul 2014
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The Media Leader Staff
As Rajar releases the year's second quarter radio results - revealing what we listen to and how we tune in - Ipsos MediaCT's Andy Haylett and Carat's Michael Williamson share their key take-outs.
30 Jul 2014
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Raymond Snoddy
London Live is flat-lining on a 0.3% audience share, its owners are running up losses and it could even help pull The Independent down. So what should Ofcom do now? By Raymond Snoddy.
30 Jul 2014
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Bob Wootton
There's no apparent regard for the fact that a number of industry sources, including TGI, UKOM and RAJAR, are calibrated against the NRS population survey. If we kill the NRS much could fall apart, writes ISBA's Bob Wootton.
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