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Results categorised as Opinion
14 Oct 2014
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Spyros Maliadis
More than half the world's population will be passing through airports by 2017 - so how can advertisers make the most of the opportunities?
13 Oct 2014
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Dominic Mills
If anyone in adland ever wonders why they are held in such low regard by the population, this is why, says Dominic Mills.
09 Oct 2014
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Noel Penzer
Programmatic is here to stay - but in order to drive our industry forward, we need to ensure we are equipped with the necessary skills and knowledge to turn this revolutionary form of advertising into our greatest asset.
08 Oct 2014
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Raymond Snoddy
Now that Viacom has sealed its £450m deal for Channel 5 - what does it plan on doing to shake things up in the UK? Raymond Snoddy hears from the company's CEO, Philippe Dauman.
08 Oct 2014
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Nick Reid
As programmatic ad buying reaches a tipping point, Nick Reid, managing director of TubeMogul, asks if brands should be taking tech in-house.
07 Oct 2014
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Matt Patchett
As tablet penetration continues to grow at an exponential rate, Newsworks' Matt Patchett explores what TouchPoints tells us about newsbrands' tablet audience.
06 Oct 2014
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Dominic Mills
With the most detailed information on viewer shopping and lifestyle habits you could wish for, Tesco's Clubcard TV once looked like a strong advertising proposition. Where did it all go wrong?
03 Oct 2014
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Simon Andrews
This week Addictive! founder Simon Andrews talks apps, Facebook's ad tech developments and how mobile money is heating up.
01 Oct 2014
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Raymond Snoddy
It's not clear whether the bigger and better data so desperately sought by the media industry is matched by an equally urgent desire to pay for the research that would deliver it, writes Raymond Snoddy.
01 Oct 2014
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David Brennan
There is a move towards greater integration of planning and trading data across platforms but integration can sometimes disguise a move towards greater segregation. Where will this leave the non-publisher online display suppliers?
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