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Results categorised as Opinion
03 Nov 2014
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Andy Mitchell
Following the 2014 Automated Trading Debate, hosted last month, BrightRoll's Andy Mitchell says brand marketers must adjust to the new multi-channel future.
31 Oct 2014
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Evan Russell
InSkin Media's Evan Russell says there is a very fine line between people thinking a brand is clever online - and just plain annoying. So what should brands do to get it right?
31 Oct 2014
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Simon Andrews
CDs promised a better way to consume content but ended up becoming a stepping stone for the atomisation of music. Are apps going the same way? By Simon Andrews, founder of Addictive!
29 Oct 2014
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Raymond Snoddy
MPs in particular are failing to provide the right solutions, says Raymond Snoddy. So what should the decision-makers do to ensure a fair and stable system to fund the Beeb?
28 Oct 2014
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David Brennan
The more things change, the more they stay the same. Except they don't - it just appears that way. Confused? Let David Brennan explain.
27 Oct 2014
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Dominic Mills
There are many things killing copywriting, laments Dominic Mills - including a truth that no-one dares acknowledge.
27 Oct 2014
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Lindsey Clay
Following MediaTel's Automated Trading Debate, Lindsey Clay, CEO of Thinkbox, cements her views on the idea that TV advertising could, like other media, go programmatic.
27 Oct 2014
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Simon Rees
Digital Cinema Media's CEO, Simon Rees, shares the highlights and themes - relevant to all media - from the biannual Screen Advertising World Association convention in Berlin.
24 Oct 2014
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Alison Tsang
Manning Gottlieb OMD's head of insight, Alison Tsang shares her thoughts on their groundbreaking new study, Our Ethnic Youth - Redefining Gen Y.
23 Oct 2014
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Romain Greze
Romain Greze, managing director, Limited Space Media, looks at how advertisers can use digital media to enhance the shopping centre space and target consumers effectively.
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