SEARCH
Results categorised as Opinion
06 Jul 2015
|
Dominic Mills
As some big industry names pour scorn on the festival of creativity, Dominic Mills assesses whether Cannes Lions has really lost its soul.
06 Jul 2015
|
Steve Smith
We all know that emotional engagements are good for brands, but which lead to best results, asks MarketCast's Steve Smith.
02 Jul 2015
|
Ben Murphy
As technology evolves at a rapid pace, planners and brands face a number of challenges, writes Quantcast's Ben Murphy.
01 Jul 2015
|
Raymond Snoddy
The closure of BBC Three as a broadcast channel sets a dangerous precedent as the BBC Trust will soon find out...if it survives long enough, writes Raymond Snoddy.
01 Jul 2015
|
Heather Andrew
Heather Andrew, CEO of Neuro-Insight, explains the success of the year's Cannes Lions winners from a neuroscience point of view.
30 Jun 2015
|
Trefor Thomas
This is the year that advertising has grasped the challenge of making behaviour change for good, writes SapientNitro's Trefor Thomas.
29 Jun 2015
|
Dominic Mills
Could making advertising appealing to women be the answer to stagnant lager sales, wonders Dominic Mills.
26 Jun 2015
|
Adam Fulford
Media agencies love complexity, writes Mindshare's Adam Fulford - is this why so many lost out to creative agencies at this year's Cannes Lions?
25 Jun 2015
|
Alicia Navarro
Reporting from Cannes Lions, Alicia Navarro, CEO and co-founder of Skimlinks, looks at the transformational effect technology is having on the advertising industry.
24 Jun 2015
|
Raymond Snoddy
From the launch of Truffle Pig to Vice's tie-up with Unilever, we're seeing new levels of innovation in the media, writes Raymond Snoddy.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer