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Results categorised as Opinion
29 Jul 2015
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Raymond Snoddy
Now the FT is in the hands of one of Japan's biggest media groups, the vital issue of the paper's editorial independence hangs in the balance, writes Raymond Snoddy.
29 Jul 2015
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Andy Spry
iProspect's Andy Spry looks at how Instagram - the fastest growing social network of 2014 - is opening up a wealth of opportunities for advertisers.
27 Jul 2015
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Glen Wilson
The rise in weather-activated ads shows how the barriers to real-time campaigns are finally coming down, writes Glen Wilson, managing director of Posterscope.
27 Jul 2015
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James Whitmore
What is the effect of too much advertising, or poorly targeted messages, asks Route's James Whitmore - but first, let's try and work out how much advertising there actually is.
27 Jul 2015
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Dominic Mills
Client-agency relationships are still troubled by the same issues as 20 years ago, yet the angst persists, writes Dominic Mills.
22 Jul 2015
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Raymond Snoddy
Watching football on TV is growing painfully expensive and surely an indication of a market that is not working, writes Raymond Snoddy.
22 Jul 2015
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Richard Shotton
Richard Shotton uses new research to examine students' perception of advertising - and how an unethical image is undermining the drive to attract new recruits to the industry.
20 Jul 2015
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Dominic Mills
As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.
20 Jul 2015
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Rupert Staines
Brands are struggling their way through a disruptive period of 'intergenerational' change that is having a profound impact on every facet of business, writes RadiumOne's Rupert Staines.
20 Jul 2015
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Rosie Baring
If you want to change behaviour, you need to demand action first and think later, writes Mindshare's Rosie Baring.
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