SEARCH
Results categorised as Opinion
28 Aug 2015
|
Asif Noorani
AI and automation are rapidly changing our lives - but to reap future rewards, marketers must address the conscious and unconscious biases in the way that they think about them, writes Asif Noorani.
26 Aug 2015
|
Raymond Snoddy
As a new book examines the BBC's uncertain future, Raymond Snoddy - who authored a chapter lifting the lid on the government's deals with the Corporation - explains what he learned.
25 Aug 2015
|
Steve Doyle
It's time advertisers woke up to the fact that not all impressions are equal, writes InSkin Media's Steve Doyle.
24 Aug 2015
|
Dominic Mills
There might very well be a place for science to go with adland's art - but M&C Saatchi's 'magic formula' entirely misses the mark.
24 Aug 2015
|
Chris Dobson
The Exchange Lab's Chris Dobson, formerly executive vice president and general manager at BBC Worldwide, argues that in order to stay current, change is required at the Corporation
18 Aug 2015
|
Martin Kelly
Programmatic is certainly a factor the $26bn in media spend up for review - but Martin Kelly explains why its impact is felt beyond this into the way in which brands and agencies structure their organisations globally.
18 Aug 2015
|
Raymond Snoddy
Last month's negotiations between the government and the BBC were far more intense and potentially malign than has been previously realised, according to a soon-to-be-published book.
17 Aug 2015
|
Bob Wootton
We should be more mindful of the language we use when talking about programmatic ad trading, warns ISBA's Bob Wootton.
17 Aug 2015
|
Dominic Mills
There are valuable lessons to be learned outside of adland's bubble, writes Dominic Mills.
14 Aug 2015
|
The Media Leader Staff
The latest ABC release for the January to June 2015 period charts all the trends for the magazine market. Here, Newsline presents expert analysis from MediaCom, Carat and Manning Gottlieb OMD.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer