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Results categorised as Opinion
23 Feb 2015
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Fatima Dowlet
Videology's Fatima Dowlet looks at how brands can ensure maximum exposure across different screens and platforms.
18 Feb 2015
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Raymond Snoddy
The resignation of The Telegraph's chief political editor, Peter Oborne, could have serious long-term consequences, writes Raymond Snoddy.
17 Feb 2015
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David Brennan
The linear TV schedule has shown incredible resilience in the face of relentless disruption - and we can learn a lot about the future of media in general if we could understand the reasons why, says David Brennan, Media Native.
16 Feb 2015
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Dominic Mills
Following last week's consumer magazine ABC results, Dominic Mills wonders how one title is doing so well amid a sea of sales declines.
16 Feb 2015
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Tim Lefroy
After Dominic Mills attacked the Advertising Association's latest report, calling it a flawed and arrogant approach to defending the ad industry from attack, the AA's CEO, Tim Lefroy, responds.
13 Feb 2015
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The Media Leader Staff
The latest ABC release for the July to December 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat, Manning Gottlieb OMD and Starcom MediaVest Group.
13 Feb 2015
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Colin Grieves
Has the need for a brand to help create a pre-formed decision been reduced? Experian's Colin Grieves looks at the rise of programmatic and the future of branding strategies.
11 Feb 2015
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Raymond Snoddy
With a recent report forecasting the future of news, we once again see an example of the BBC up to its old tricks, writes Raymond Snoddy.
10 Feb 2015
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Philip Carse
Why, in just three short months, has the UK's mobile market seen so many mergers and acquisitions - and how will this impact the UK telecoms and pay-TV market structure? Megabuyte's Philip Carse explains.
10 Feb 2015
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Rich Astley
Rich Astley, managing director UK at Videology, looks at how brands can make sure they deliver viewable ads in safe environments - and to real people.
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