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Results categorised as Opinion
30 Mar 2015
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James Wildman
Trinity Mirror Solutions' new chief revenue officer, James Wildman, tells us how a heritage newsbrand should commercially evolve for a digital future.
25 Mar 2015
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Raymond Snoddy
Speaking at a Broadcasting Press Guild event, the WPP boss gave his two cents on a range of subjects - from the plight of newspapers and the future of the BBC, to Jeremy Clarkson's fisticuffs.
25 Mar 2015
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Steve Richards
With the 2015 general election looming, the Independent's chief political columnist, Steve Richards, examines why newsbrands remain so influential.
24 Mar 2015
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Ian Reynolds
So many more advertisers could improve campaign effectiveness by utilising more than one environment, argues Ian Reynolds, MD, KBH On-Train Media.
23 Mar 2015
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Dominic Mills
It's awards season and hardened judge Dominic Mills - with help from Thinkbox's Tess Alps and 7Stars' Jenny Biggam - shares the dos and don'ts of submitting a winning entry.
19 Mar 2015
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David Pidgeon
This is the year for transmedia, writes Cedar's Kim Willis - where making an impact means giving people a deep, sensory and immersive experience.
18 Mar 2015
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Raymond Snoddy
The fact that Trinity Mirror has even entered preliminary talks to buy Richard Desmond's title is a straw in the wind that print is far from dead, writes Raymond Snoddy.
18 Mar 2015
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Michael Bayler
VIDEO: Michael Bayler, head of strategy at SharpEnd: The Agency of Things, sits down with ad legend Rory Sutherland to discuss the impact of disruptive technology on brands
18 Mar 2015
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Richard Marks
With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media's Richard Marks.
17 Mar 2015
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Patrick Walker
With three quarters of children now using mobile devices, YouTube for Kids will tap into young digital natives at a previously unforeseen level writes Patrick Walker, CEO of Rightster
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