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Results categorised as Opinion
13 Apr 2015
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Agostino Di Falco
Advertisers might be rushing to create ads for every platform - but in reality people don't move from device to device to chase their messages, writes Channel 5's Agostino Di Falco.
13 Apr 2015
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Dominic Mills
Somewhere along the line Virgin Money has lost its nerve with its latest campaign, and ended up with trite cliché, writes Dominic Mills.
08 Apr 2015
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Raymond Snoddy
During Jason Seiken's time at Telegraph Media Group there was no digital breakthrough while the print edition settled even deeper in the water. The lessons to be learned are stark, writes Raymond Snoddy.
08 Apr 2015
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David Brennan
In adland's binary world 'magicians' see creativity whilst 'mathematicians' see content. It's time to get them together again, writes David Brennan.
07 Apr 2015
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Dominic Mills
Everybody knows insurance is a bore - so what's the least boring way to advertise it? Dominic Mills goes Down Under to find out.
07 Apr 2015
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Jon Hook
In an increasingly overwhelming world of mobile, Jon Hook explains how four steps will help brands get to grips with it.
01 Apr 2015
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Raymond Snoddy
TV was the dominant medium in the 2010 general election campaigns, but this time round the most important single influence could be newspapers, writes Raymond Snoddy.
01 Apr 2015
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Bob Wootton
Ad Week is clearly here to stay - but it won't reach the next level unless it can attract a vital but missing constituency, says ISBA's Bob Wootton. So what does it need to do?
31 Mar 2015
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Martin Ash
We're in danger of repeating past mistakes when it comes to native ads, writes Martin Ash, senior consultant at FreshMinds.
30 Mar 2015
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Dominic Mills
We should think of Blue 449 and its 'open source' approach as a new model for agency networks, writes Dominic Mills. And if it works, other Publicis agencies could follow suit...
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