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Results categorised as Opinion
06 May 2015
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Raymond Snoddy
The European Commission today unveiled plans for a single market fit for the digital age. Here, Raymond Snoddy assesses the impact of removing regulatory walls - and moving from 28 markets to just one.
06 May 2015
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Richard Jones
Mobile has changed the publishing game - so how can publishers stay ahead? By Richard Jones, CEO, EngageSciences.
05 May 2015
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Nigel Gilbert
AppNexus' Nigel Gilbert looks at the driving factors behind consolidation in the ad tech space - and why things are only set to intensify from now on.
05 May 2015
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Dominic Mills
The use of neuroscience in commercial advertising is becoming increasingly influential - but its contribution to political advertising could be staggering. So why don't politicians use it?
29 Apr 2015
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Raymond Snoddy
The publishing industry is in need of innovation, and therefore Google, whatever its underlying motives, should be welcomed as a possible sinner on the road to repentance.
29 Apr 2015
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Brian Cathcart
Hacked Off responds to long-standing critic Raymond Snoddy - and argues that many newspapers would rather carry on treating citizens as fodder in their games than enjoy the benefits to real journalism offered by the Royal Charter.
28 Apr 2015
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Sue Todd
If the general trend is supposed to be decline, why would so many new entrants see such value in magazine media, asks Magnetic's Sue Todd.
28 Apr 2015
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Bob Wootton
How should the ad industry vote on May 7? Bob Wootton, director of media and advertising at ISBA, tells us which box he'll be ticking.
27 Apr 2015
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James Whitmore
Metrics are the cloak of the mediocre and 'numbers people' are destroying the wonder of creativity, writes Route's James Whitmore.
27 Apr 2015
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Dominic Mills
Digital media has found it hard to accept that, despite all its tech, there was a problem with the eco-system in which it operates. The smugness has bitten some, but there are signs collective action is taking hold.
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