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Results categorised as Opinion
26 May 2015
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David Brennan
Media Native's David Brennan explains what the media industry - with its reliance on robust research - needs to understand.
25 May 2015
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Dominic Mills
It's time the digital zealots checked their facts and shut up about the demise of television, writes Dominic Mills. Here is the reality.
20 May 2015
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Raymond Snoddy
The Daily Telegraph ended up in hot water over its lack of coverage of the HSBC tax scandal, now Global Radio stands accused. Ofcom says the group has done nothing wrong, but should we be worried?
20 May 2015
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Richard Marks
Richard Marks reports from the first ever asi Asia-Pacific Television Symposium and is left wondering: what's in a name? A lot actually.
18 May 2015
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Attila Jakab
Display advertising has always had trouble proving its business value due to the fundamental flaw of focusing almost exclusively on its "last-event" role, so how did Waitrose go about tackling this?
18 May 2015
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Dominic Mills
Dominic Mills argues that Dentsu Aegis's acquisition of John Brown Media - undoubtedly driven by iProspect - will force more than a few agencies to think: where-the-bloody-hell does this leave us?
13 May 2015
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Raymond Snoddy
The appointment of John Whittingdale as Culture Secretary has been widely reported as an attack on the BBC. Let's not be so hasty, writes Raymond Snoddy.
12 May 2015
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Jeff Henry
Regional publisher Archant is moving away from device-based strategies to focus purely on two core trading currencies: content and audience. CEO Jeff Henry shares some exclusive insights.
11 May 2015
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Dominic Mills
This week Dominic Mills looks at the dangers of only looking at life through the rose-tinted prism of social media - plus: do we need to prescribe some anti-depressants to copywriters?
08 May 2015
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Nick Stringer
The European Commission's approach to a single digital market are laudable, but a closer examination of the blueprint may make digital businesses jumpy, writes the IAB's Nick Stringer.
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