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Results categorised as Opinion
24 Nov 2015
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Tim Greatrex
After the Sun's U-turn on its paywall policy, is it time for other publishers to be more open-minded about current monetisation strategies, asks Tim Greatrex, founder of Rezonence.
23 Nov 2015
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Dominic Mills
The latest brand league table has been published and Dominic Mills is not impressed.
23 Nov 2015
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James Whitmore
While most likely considered a hindrance for the general population, the increase in the average time it takes to get to work is great news for mobile and out-of-home, writes Route's James Whitmore.
19 Nov 2015
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Steve Sydee
On the information superhighway, advertising has often become a road-block, rather than a roadside billboard to be admired or ignored as we see fit, writes IMGROUP's Steve Sydee.
18 Nov 2015
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Raymond Snoddy
The tragic events in Paris over the last week bring to light important questions about the way news is covered, writes Raymond Snoddy.
18 Nov 2015
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Jim Hodgkins
VisualDNA's Jim Hodgkins calls on creatives to step forward as the missing ingredient to drive the evolution of programmatic and psychological targeting.
17 Nov 2015
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Chris Le May
The period of disruption that many have been anticipating for the past five years is about to arrive, writes DataXu's Chris Le May.
17 Nov 2015
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Bob Wootton
The US investigation into media rebates could now impact the UK - and precipitate a wholesale recalibration of remuneration and what is considered legitimate practice, writes ISBA's Bob Wootton.
16 Nov 2015
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Dominic Mills
Just when you think it's time to crack open the bubbly, another digital car crash roars into view, writes Dominic Mills.
13 Nov 2015
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Derek Jones
This year's asi European TV Symposium highlighted the growing tension between ad tech and broadcasters, writes Mediatel CEO Derek Jones.
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