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Results categorised as Opinion
24 Jun 2015
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Raymond Snoddy
From the launch of Truffle Pig to Vice's tie-up with Unilever, we're seeing new levels of innovation in the media, writes Raymond Snoddy.
24 Jun 2015
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Richard Marks
Forget the TFI Friday Revival, says Richard Marks of Research the Media. The one show we should be bringing back from the dead is Top Of The Pops - and here's why.
23 Jun 2015
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David Brennan
Why shouldn't YouTube or Vevo be part of BARB's future, or Huffington Post and Vice be covered by an expanded NRS? Is it time top content sites were better ranked, wonders David Brennan.
22 Jun 2015
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Dominic Mills
Adland has never lacked the ability to delude itself, but we're now at the stage where Cannes Lions has gone far beyond parody, says Dominic Mills.
22 Jun 2015
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Jez Nelson
As Cannes Lions gets under way, Jez Nelson, CEO of Somethin' Else, examines how brands can play a meaningful role in the lives of their customers when their world is moving faster than the marketing industry can keep up with.
22 Jun 2015
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Joe Comiskey
There is a unique opportunity to rewrite the nascent rules of eCommerce to ensure that online retail and delivery systems embrace the sustainability agenda, writes Unilever's Joe Comiskey.
19 Jun 2015
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Vanessa Clifford
Newsworks' Vanessa Clifford dissects the latest Reuters Digital News Report - and finds some inconvenient truths along the way...
18 Jun 2015
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Jon Hewson
Following the Connected Consumer Conference 2015, VisualDNA's Jon Hewson looks at how brands can turbocharge their video advertising.
18 Jun 2015
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Michael Bertaut
AdRoll's Michael Bertaut gives his tips on which technology companies - above all others - are worth looking out for next week.
17 Jun 2015
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Raymond Snoddy
As the Daily Mail publishes a hugely misleading attack, Raymond Snoddy argues that the public mood is being manipulated to make it hostile to the BBC in advance of vital talks with Government.
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