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Results categorised as Opinion
22 Aug 2016
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Dominic Mills
The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills
17 Aug 2016
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Raymond Snoddy
There is a commendable rise recently of media companies trying out new business ideas, writes Raymond Snoddy - but the tricky thing about innovation is that it doesn't always work.
17 Aug 2016
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Duncan Wynn
As the UK wins more gold medals in Rio, Sky Media's Duncan Wynn makes his pitch for getting brands involved with sport.
15 Aug 2016
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Barbara Agus
Should we link the rise in programmatic to the explosion in ad-blocking? Barbara Agus argues for a different kind of logic
15 Aug 2016
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Dominic Mills
As the gender debate kicks into overdrive, Dominic Mills - with the help of some industry contacts - examines why women do so well in media agencies, and what we can learn from this.
10 Aug 2016
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Raymond Snoddy
Many journalists view Trump as a high-risk demagogue - but is that a good enough excuse for them to throw their best-practice textbooks out of the window, asks Raymond Snoddy
09 Aug 2016
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Matt Hill
In advertising, viewability and attention are far too often confused. It's time to set the record straight, writes Thinkbox's Matt Hill
08 Aug 2016
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Dominic Mills
The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi's boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
08 Aug 2016
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Bob Wootton
Last week agencies and advertisers were warned their investment choices were creating a diminished media landscape in the UK. Here, Bob Wootton asks what it will take to avert disaster.
03 Aug 2016
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Raymond Snoddy
Will withholding the names and images of terrorists from TV and newspapers have any real impact in the age of social media, asks Raymond Snoddy
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