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Results categorised as Opinion
14 Mar 2016
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Dominic Mills
Why does the press keep regurgitating so many spectacularly incorrect figures about TV's supposed decline? Dominic Mills lurks behind the lazy research to find out.
09 Mar 2016
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Raymond Snoddy
Curiously, the Brexit debate and the disruptions that are likely to accompany the June referendum, could actually save Channel 4 from the threat of privatisation, writes Raymond Snoddy.
09 Mar 2016
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Simon Redican
The Publishers Audience Measurement Company - PAMCo - has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.
08 Mar 2016
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Tim Lumb
It's time to challenge the idea that out-of-home does not perform well, writes Outsmart's Tim Lumb.
08 Mar 2016
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Isobel Sita-Lumsden
On International Women's Day, AOL UK's Isobel Sita-Lumsden analyses five video advertising campaigns that have represented women in a positive and empowering way over the last year.
03 Mar 2016
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Nick Halas
Posterscope's Nick Halas is back from Barcelona and says 2016 is going to be a transformative year for out-of-home.
02 Mar 2016
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Raymond Snoddy
How is it that almost all published consultancy reports somehow manage to come up with conclusions that chime with the instincts of their paymasters?
02 Mar 2016
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Caspar Schlickum
Technology is finally being used to bridge the gap between programmatic and creative, writes Xaxis' Caspar Schlickum.
01 Mar 2016
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Chris Bennett
The constantly changing nature of the ad tech ecosystem will continue to fuel its vibrancy and longevity, writes Pixability's Chris Bennett.
29 Feb 2016
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Dominic Mills
Alarmed, charmed and inspired; a trip to Somerset House's latest exhibition has changed Dominic Mills' perspective on Big Data.
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