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Results categorised as Opinion
06 Feb 2017
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Dominic Mills
It's about bloody time clients started acknowledging the mess digital is in, writes Dominic Mills - all we need now is for their agencies to do the same. Plus: A nice way to be stalked and A&E's Skittles special.
03 Feb 2017
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Ellen Hammett
When presented with so many problems in an ecosystem with so many players, there is what can only be described as a diffusion of responsibility. It certainly takes a brave soul to take a stand and change the ways things are.
01 Feb 2017
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Raymond Snoddy
The row between Sky and Discovery is unlikely to be the last content negotiation where teeth are bared and insults fly, writes Raymond Snoddy.
01 Feb 2017
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John Tigg
Addressable TV might be fiendishly complex, but it's also a win-win, writes Videology's John Tigg.
31 Jan 2017
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Russell Feldman
As the streaming wars intensify, iPlayer will have to stop treading water and start making waves, writes YouGov's Russell Feldman.
30 Jan 2017
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Dominic Mills
From the bizarre press release to Steve King's impressive rise through the ranks, Dominic Mills unpicks the changes under way at the top of Publicis Groupe
27 Jan 2017
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Johnny Ryan
The third-party cookie - the lifeblood of online advertising - may be about to die. PageFair's Dr Johnny Ryan outlines the impacts this will have for media and advertising. Brace yourself.
25 Jan 2017
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Raymond Snoddy
With the help of social media it could easily be possible to assemble an American majority who accept the "alternative facts", writes Raymond Snoddy. So what can be done?
24 Jan 2017
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Geoff Copps
Geoff Copps, head of research at Mediabrands Marketing Sciences, explains how fascinating consumer insight can be gleaned from using different types of textual analysis.
24 Jan 2017
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Bob Wootton
There's too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It's time to ditch these new obsessions and reclaim the big idea.
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