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Results categorised as Opinion
06 Jul 2016
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Matt Bourn
Be ready to embrace new possibilities as PR reinvents itself for the digital world of content and commerce, writes Finn's Matt Bourn
05 Jul 2016
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Julia Jordan
The traditional television model is at risk, writes Havas Media Group's Julia Jordan - and so broadcasters must embrace the new dawn for video advertising.
04 Jul 2016
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Dominic Mills
It seems there are a number of GroupM staff afflicted by fat-finger syndrome, writes Dominic Mills as he looks at the latest legal spat to engulf adland - plus: why Nurofen is absolute testament to the power of branding.
01 Jul 2016
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David Brennan
From Brexit to digital advertising, data has been allowed to become a complex, unreliable, unverifiable and selectively applied jumble of numbers. It's time to put that right, says David Brennan
29 Jun 2016
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Raymond Snoddy
Reading the tabloid newspapers over the last week is like jumping between parallel universes, writes Raymond Snoddy
29 Jun 2016
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Bob Wootton
It's time advertisers, agencies and media owners locked horns under the neutral canopy of the Advertising Association to talk about a cleaner way for the industry to run, writes Bob Wootton
28 Jun 2016
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Neil Stevenson
News organisations shouldn't wait for YouTube to take over the VR space, writes Neil Stevenson, research manager, Ipsos Connect
28 Jun 2016
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Matt White
Returning from Cannes 2016, Quantcast's Matt White argues that the narrative of 'art vs. science' just doesn't add up any longer
27 Jun 2016
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Dominic Mills
The UK, and London in particular, has established itself as an alternative tech centre to Silicon Valley or the Boston/Harvard cluster - but Brexit undermines everything, writes Dominic Mills
24 Jun 2016
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Tom Laranjo
The Leave campaign used behavioural science to great effect, particularly the importance of emotional versus rational decision making, writes Tom Laranjo, MD, Total Media
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