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Results categorised as Opinion
17 Oct 2016
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Jon Block
Brands will soon be able to target consumers while still respecting their privacy, writes Videology's Jon Block. It's time to start selling the benefits to the public.
14 Oct 2016
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Mark Finney
In the wake of Facebook's video measurement blunder, ISBA's Mark Finney outlines the options for a transparent solution.
12 Oct 2016
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Raymond Snoddy
In too many cases name-calling and propaganda in our media have replaced attempts to analyse and understand, writes Raymond Snoddy
12 Oct 2016
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Roy Jeans
A few evangelical experts are leading everybody else at great speed towards a little-understood destination. Here, CPUK's Roy Jeans explains the consequences.
11 Oct 2016
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Richard Marks
The latest Connected Screens survey reveals that 40% of us have installed an adblocker - but Research the Media's Richard Marks isn't surprised given he uses one himself...
10 Oct 2016
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Dominic Mills
The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.
10 Oct 2016
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Elspeth Cheung
Brands looking to diversify must ensure they don't dilute their proposition, warns Millward Brown's Elspeth Cheung
05 Oct 2016
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Raymond Snoddy
Away from the Bake Off bun fight, there are still two serious issues hanging over the broadcaster, writes Raymond Snoddy.
05 Oct 2016
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Alex Kozloff
In the wake of Facebook's video metrics controversy, the IAB's Alex Kozloff argues the industry needs to take a step back and think about the bigger picture of digital measurement
04 Oct 2016
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Lee Baring
Does live video streaming really have the potential to disrupt the traditional broadcast model, asks VCCP's Lee Baring.
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