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Results categorised as Opinion
08 Nov 2016
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Vanessa Clifford
In media planning, we need to fight the natural urge to see the world through our own lens, writes Newsworks' Vanessa Clifford
08 Nov 2016
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Bob Wootton
Following the launch of Omnicom's new agency earlier this year, Bob Wootton wonders whether the advertising produced by agency holding group-created teams is ever as good as the pitch.
07 Nov 2016
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Dominic Mills
Some of GroupM's recent criticisms of the ANA's report into media transparency are downright ridiculous, writes Dominic Mills.
07 Nov 2016
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Giovanni Strocchi
Creating an emotional connection with consumers will ultimately improve conversion rates, writes ADmantX's Giovanni Strocchi.
02 Nov 2016
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Raymond Snoddy
The Culture Secretary consultation suggests the end of Leveson 2 and punitive costs on newspapers. Are we finally seeing a chance to return to media normality under the law? By Raymond Snoddy.
01 Nov 2016
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Poorna Bell
Advertisers have a duty to think about girls and the younger generation who are finding their way in the world, writes The Huffington Post's Poorna Bell.
31 Oct 2016
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Dominic Mills
Frustrated by bad copywriting, Dominic Mills wonders if it's time to introduce a body designed to both preserve endlines and cultivate good ones...
31 Oct 2016
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Mark Jackson
Advertisers that cling to a digital-only safety blanket in the wake of economic uncertainty will only see the delivery of diminished returns, writes MC&C's Mark Jackson.
28 Oct 2016
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Torin Douglas
30 years ago, competition was heating up in the UK magazine market. Here, Torin Douglas charts the history of some of the titles that are still going strong today.
27 Oct 2016
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Ian Dowds
Enough is enough, it's time to reinstate some fundamental discipline around definitions, statistics and sources in media and advertising, writes UKOM's Ian Dowds.
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