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Results categorised as Opinion
07 Dec 2016
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James Brown
Make no mistake, there is an arms race underway between those who are truly committed to fighting ad fraud and those who want to profit from it, writes Rubicon Project's James Brown.
07 Dec 2016
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Raymond Snoddy
They are produced in the same building and share the same owner - but the difference between the Daily Mail and the Mail on Sunday is remarkably different, as Brexit has shown.
05 Dec 2016
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Tom Denford
TV buyers are no longer glamorous but the job they do remains critically important for brands, writes ID Comms' Tom Denford.
05 Dec 2016
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Dominic Mills
From decoding the macho business talk, to predicting how other management consultancies will react, Dominic Mills assesses Accenture's surprise purchase of Karmarama.
30 Nov 2016
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Raymond Snoddy
ITV just can't help itself, writes Raymond Snoddy - entertainment always takes priority over serious peak-time news programmes.
30 Nov 2016
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Bob Wootton
If you bought a jacket with only one sleeve, you'd seek a refund, wouldn't you? So why is no one kicking up a fuss over Facebook short-changing advertising customers, writes Bob Wootton.
29 Nov 2016
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Torin Douglas
30 years ago commercial radio was finally starting to prosper. Torin Douglas explains how a pivotal year changed the airwaves forever.
28 Nov 2016
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Scott Curtis
Publicis' Scott Curtis looks at how emerging tech can help brands engage with consumers on a much more human level.
28 Nov 2016
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Dominic Mills
Dominic Mills discovers some useful lessons that could adjust the way planners think. Plus: It's time to give procurement people a break.
23 Nov 2016
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Raymond Snoddy
Channel 4 has managed to achieve the alchemy of turning analogue pounds into digital pounds - how can newspapers conjure the same trick, asks Raymond Snoddy.
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