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Results categorised as Opinion
16 Jan 2017
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Dominic Mills
Solid Christmas retail figures will help hard-pressed CMOs make the case to their boards for maintaining spend, writes Dominic Mills - but watch out for the caveats
11 Jan 2017
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Raymond Snoddy
There are plenty of press scandals in need of urgent attention - but none of them involve increased regulation backed by the sort of legislation that would please dictators everywhere.
11 Jan 2017
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Justin Sampson
BARB's Justin Sampson explains what the TV audience measurement body is doing - and the problems it faces - tracking viewing across subscription VOD services.
10 Jan 2017
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Belinda Beeftink
As Mediatel prepares to host The Year Ahead 2017 this week, the IPA's Belinda Beeftink looks at how media consumption has changed over the last decade - and predicts what the next year will have in store
09 Jan 2017
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Dominic Mills
Curiously, Sir Martin Sorrell's predictions for 2017 make no mention of something that must be giving him sleepless nights, writes Dominic Mills. Plus: A secret message, and a new phrase for adland to hump to death.
06 Jan 2017
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Roy Jeans
Globally-leading media companies could provide the best minds to form a core Brexit negotiation team, writes Roy Jeans - with a brief to think the unthinkable, and by doing so frame a fundamentally different strategy
04 Jan 2017
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Raymond Snoddy
A new journalistic (and psychiatric) specialism is being created before our eyes: analysing the tweets of Donald Trump.
04 Jan 2017
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Mark Finney
In the second report from the frontlines of the ad-blocking war, ISBA's Mark Finney examines how the publishers are fighting back.
03 Jan 2017
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Heather Dansie
In a world built on data and information, so-called 'savvy systems' help us make smarter decisions more quickly. But brands have a lot to learn first, writes Heather Dansie.
21 Dec 2016
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Raymond Snoddy
While many commentators have lamented the year gone by, Raymond Snoddy argues it wasn't all doom and gloom for media in 2016. Here's why.
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