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Results categorised as Opinion
25 Jan 2017
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Raymond Snoddy
With the help of social media it could easily be possible to assemble an American majority who accept the "alternative facts", writes Raymond Snoddy. So what can be done?
24 Jan 2017
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Geoff Copps
Geoff Copps, head of research at Mediabrands Marketing Sciences, explains how fascinating consumer insight can be gleaned from using different types of textual analysis.
24 Jan 2017
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Bob Wootton
There's too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It's time to ditch these new obsessions and reclaim the big idea.
23 Jan 2017
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James Whitmore
Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route's James Whitmore.
23 Jan 2017
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Dominic Mills
After yet another rebrand, the last 17 years have been erased from RKCR/Y&R's history, writes Dominic Mills - plus: why Robert Senior quit, and beware of Facebook bearing gifts.
18 Jan 2017
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The Media Leader Staff
Senior figures from News UK, Mindshare, Sociomantic, Bloomberg, Sky Media, REaD, Impact Radius, Exterion, Capture, Zenith and Jaywing reflect on the latest IPA Bellwether report.
18 Jan 2017
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Raymond Snoddy
Following the appointment of Sir David Clementi as the new chairman of the BBC, Raymond Snoddy wonders whether the former banker needs to do a bit of extra homework before sinking his teeth into the job.
18 Jan 2017
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Jane Ostler
The volume of branded content will continue to grow because UK consumers simply don't like ads, writes Jane Ostler.
17 Jan 2017
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Dan Hanson and Alexander Wisch
Dan Hanson and Alexander Wisch of Bloomberg Intelligence explain how economic challenges will impact agencies and the wider media and advertising sectors in 2017.
16 Jan 2017
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Helen Rose
Algorithmic filtering is now orchestrating our entire lives. Helen Rose asks what impact this will have on brands.
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