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Results categorised as Opinion
18 Sep 2017
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Sebastian Schindler
Sponsor content: The overuse of the 'premium' label in advertising is rendering the word meaningless. It's time for a clear definition, writes Inskin Media's Sebastian Schindler
18 Sep 2017
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Dominic Mills
Dominic Mills wonders whether Cannes has had its day, while almost choking to death following the arrival of the new monthly issue of Campaign.
15 Sep 2017
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Paul Davies
Sponsored content: New research reveals how broadcasters believe the opportunity associated with advanced TV advertising will prove hugely significant as competition for live online viewing heats up.
13 Sep 2017
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Raymond Snoddy
As Richard Desmond looks to sell the Express titles to Trinity Mirror, Raymond Snoddy examines what the deal will mean for the billionaire businessman and the struggling newspaper industry he's ready to leave behind.
12 Sep 2017
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James Collier
Quality advertisers and publishers need GDPR to bring balance back to the industry and to regain consumer trust - and it can’t come soon enough, writes James Collier.
12 Sep 2017
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Richard Marks
Research The Media’s Richard Marks tells Alexa why his Amazon Echo is going back in its box...for the time being, at least.
11 Sep 2017
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Dominic Mills
Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook's latest numberwanging, and wonders what thought-processes led to the naming of WPP's Wavemaker.
06 Sep 2017
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Raymond Snoddy
Billionaire tech evangelists with bold visions of the future want to change the way we consume media. Raymond Snoddy examines some of the potentially disruptive technologies heading our way.
05 Sep 2017
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Andrew Tenzer
We need to think less about what’s relevant to our industry and more about what’s relevant to the people we’re trying to reach, writes Trinity Mirror's Andrew Tenzer.
05 Sep 2017
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Helen Rose
We must reframe the working mum experience, writes Helen Rose.
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