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Results categorised as Opinion
03 Apr 2017
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Paul Silver
Ahead of an upcoming industry debate, Paul Silver explains why he believes one of the most vital marketing disciplines is in desperate need of reinvention.
03 Apr 2017
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Sue Elms
Making media-neutral and evidence-based decisions are key to delivering a better return on investment, writes Sue Elms.
31 Mar 2017
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Alex Wassersier
A year since going public and Facebook Live still feels more BETA than broadcast, but there have been three subtle interventions over the last few months that are moving it to a new order, writes Alex Wassersier
31 Mar 2017
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Matt Hill
The burning desire for cross-platform measurement of AV advertising is clouding media planners' judgement when it comes to understanding the concept of value, writes Thinkbox's Matt Hill.
29 Mar 2017
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Raymond Snoddy
Now Article 50 has been triggered, the really interesting question is what will happen to newspaper coverage of the issue after the fateful letter has been delivered in Brussels, writes Raymond Snoddy
28 Mar 2017
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Geoff Copps
The digital revolution has expanded and challenged media owners' identity, writes Geoff Copps. Should their naming choices embrace tradition or innovation?
28 Mar 2017
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Bob Wootton
Marketers don't come out of the Google video debacle very well, writes Bob Wootton - and their shareholders should be asking about the governance that led to such biblical waste and exposure.
27 Mar 2017
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Dominic Mills
Facebook is no stranger to fudging numbers, and Dominic Mills has caught the social media giant at it again. Plus: Matt Scheckner's undying love for his biggest funder.
27 Mar 2017
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Tim Gentry
To help explain the appearance of ads next to inappropriate content, we should take a look at our industry’s obsession with short-termism, writes Videology's Tim Gentry.
23 Mar 2017
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Chris Blackhurst
Following George Osborne's surprise and controversial appointment, former newspaper editor Chris Blackhurst explains what the job is really like...
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