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Results categorised as Opinion
05 Jan 2018
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David Pidgeon
Four days into the New Year and already there are so many talking points: The spectre of an ad-blocking meltdown, trouble at Vice, Snap lols, Hopkins World, JPMorgan's YouTube fix...and Murdoch calling Trump a fucking idiot.
03 Jan 2018
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Raymond Snoddy
To stand any remote chance of appreciating the future you have to have a feeling for the past, writes Raymond Snoddy.
02 Jan 2018
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Stefan Heremans
GfK's Stefan Heremans concludes his investigation into the future of UK media currencies in the second part of our special report.
02 Jan 2018
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Andrew Buckman
Is there a viable future for ad-supported content in-app or should advertisers be focusing on mobile web? Andrew Buckman explores the pros and cons.
20 Dec 2017
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Raymond Snoddy
In his final column of the year, Ray Snoddy looks back at some of the most interesting and impactful media business stories of 2017.
19 Dec 2017
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Tanya Joseph
Change is coming, but are brands moving fast enough to keep up, asks The Pool's Tanya Joseph.
19 Dec 2017
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Bob Wootton
As advertisers, regulators and governments take serious interest in their behaviour, Bob Wootton argues that 2018 could be a watershed year for Google and Facebook.
18 Dec 2017
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Dominic Mills
It’s tough making predictions, especially about the future - but Dominic Mills will try nonetheless.
15 Dec 2017
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The Media Leader Staff
In the second of two specials, our experts review what has been a striking year for media and advertising - and offer their predictions for the coming year.
14 Dec 2017
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James Whitmore
In the length of a single opinion column, James Whitmore shares an idea that could transform your business.
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