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Results categorised as Opinion
19 Jun 2017
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Nick Mawditt and Mungo Knott
Out of home advertising was not a significant feature of the general election, but given the critical importance of communicating core messages to a broad electorate, was this a mistake? By Nick Mawditt and Mungo Knott.
19 Jun 2017
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Ryan Jamboretz
The sell and buy divide that exists in display simply isn’t applicable to TV and video, writes Videology's Ryan Jamboretz - because both sides add value to each other.
14 Jun 2017
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Raymond Snoddy
Rupert Murdoch and the right-wing tabloids' power over the general election outcome has diminished greatly compared with a number of years ago. Raymond Snoddy looks at what's changed.
13 Jun 2017
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Richard Marks
The collapse of the BBC Store has huge implications, writes Research the Media’s Richard Marks. How can broadcasters generate additional revenue from their content online?
12 Jun 2017
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Dominic Mills
Some companies are conditioned to exaggerate, while others place blind faith in their own numbers - either way, someone will call them out, one bollocks stat at a time. By Dominic Mills.
07 Jun 2017
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Raymond Snoddy
As Alex Mahon is named Channel 4's new chief executive, Raymond Snoddy examines the reasons behind the choice, and outlines the challenges - old and new - that await her.
05 Jun 2017
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Dominic Mills
The language used in GroupM's surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.
05 Jun 2017
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Jenny Biggam
As WPP announces that Maxus and MEC are to merge, the7stars' Jenny Biggam asks if this is really in the interests of clients.
05 Jun 2017
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Chris Feo
Sponsor content: Ahead of the Connected Consumer Conference, Tapad's Chris Feo outlines three steps marketers should take to better understand their customers in a fragmented world.
31 May 2017
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Julia Smith
There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith.
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