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Results categorised as Opinion
03 Jul 2017
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Dominic Mills
There’s a tendency at Cannes to see creativity in a fluffy bubble - but McKinsey sent an especially valuable message that the entire industry needs to hear, writes Dominic Mills.
03 Jul 2017
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Aidan Neill
With increasing demand for access to scale set to drive consolidation in the world of automated trading, Aidan Neill looks at which platforms will likely dominate and why.
03 Jul 2017
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Lindsey Clay
The direction of travel in media and advertising has undoubtedly been towards video. Now, in video, the direction of travel is towards TV. Thinkbox's CEO Lindsey Clay looks at what’s happening.
28 Jun 2017
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Raymond Snoddy
Facebook wants to go to Hollywood, Twitter wants to be a newsbrand and Google is facing a fine of eye-watering sums. It's been an interesting week for social media, writes Raymond Snoddy.
27 Jun 2017
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Bob Wootton
Bob Wootton examines the driving forces that have led to a rare joint call from the bodies representing agencies and clients over data accountability.
27 Jun 2017
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Glen Wilson
For a legacy medium like out-of-home, there are a number of crucial factors to consider when gearing up for an automated future, writes Posterscope's Glen Wilson.
26 Jun 2017
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Dominic Mills
New business Harbour hopes to provide independents with the benefits of being part of a network with none of the misery. Can it work? Dominic Mills investigates.
21 Jun 2017
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Raymond Snoddy
Why can't the BBC openly declare that a mandatory iPlayer log-in is about licence fee enforcement, wonders Raymond Snoddy.
20 Jun 2017
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Douglas McCabe
It's time to wake up. Enders Analysis' Douglas McCabe explains why the findings of a new report should set alarm bells ringing across the entire media and advertising market.
19 Jun 2017
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Dominic Mills
Dominic Mills explains the toll Brexit could take on London as a global advertising hub - and why rosé tastes better in Shoreditch. Plus: A new strapline for Campaign magazine.
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