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Results categorised as Opinion
02 Mar 2018
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Brian Jacobs
P&G's Marc Pritchard wants to drive creativity by stripping out auxiliary activities from his ad agency partners. Brian Jacobs examines why the CMO's remarks have resonated.
28 Feb 2018
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Raymond Snoddy
The great disrupter has had his well-laid plans thoroughly disrupted, writes Raymond Snoddy.
28 Feb 2018
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Geoff Copps
GDPR confers a certain ‘materiality’ to data that has become lost to the public consciousness, writes Geoff Copps - it's time we considered how this translates back to concepts of ownership.
26 Feb 2018
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Dominic Mills
Possibly bringing both conscious and unconscious biases to this week's column, Dominic Mills reviews and digests the Choice Factory - Richard Shotton's behavioural science bestseller.
26 Feb 2018
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Alex Burmaster
Brands willingness to pull advertising at the slightest whiff of social media unrest is a worrying mirror on how free speech is a slowly dying concept in UK society, writes Alex Burmaster.
21 Feb 2018
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Raymond Snoddy
Raymond Snoddy has, after many years, cancelled his Sky Premiership subscription. Will you do the same?
20 Feb 2018
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Greg Grimmer
Mediatel’s Future of Brands event could have been called 'The Future of Digital', writes Greg Grimmer of Fetch Media.
20 Feb 2018
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Emma Newman
Display advertising is growing 18% annually in the UK, but what's less well known is the increasingly important role that auction types are playing in the prices being paid, writes Emma Newman.
20 Feb 2018
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Richard Marks
Research The Media’s Richard Marks gets behind the Newsline turntables to count down the chart movers and shakers in the UK’s current top ten media buzzwords.
19 Feb 2018
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Denise Turner
Sponsor content It's time for the conversation around digital advertising to change, writes Newsworks' Denise Turner.
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