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Results categorised as Opinion
18 Apr 2018
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Simon Redican
Current data scandals show that UK publishers were right to back their instincts and invest in a new joint industry currency, writes Simon Redican.
18 Apr 2018
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John Lowery
As a shareholder in the brand building business, John Lowery is aghast at the damage Sorrell's pursuit of money has inflicted.
17 Apr 2018
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James Whitmore
As out-of-home embraces more video, Route's James Whitmore examines the impact for both consumers and the ad industry.
16 Apr 2018
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Dominic Mills
It may not have been a shock, but Sir Martin’s speedy and sudden departure from WPP at the weekend was a surprise, says Dominic Mills. Now all eyes are on his legacy, and there are signs one part is already starting to unravel.
16 Apr 2018
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Nick Welch
Is there a way to resolve conflicting needs and make the ecosystem a safer place? Nick Welch investigates.
12 Apr 2018
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John Lowery
Enough is enough. It's time to challenge the current mode of thinking, writes John Lowery.
12 Apr 2018
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Martyn Bentley
Sponsor content Measuring true frequency is very difficult, so what are the different approaches advertisers can take? AudienceProject's Martyn Bentley investigates.
11 Apr 2018
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Raymond Snoddy
The only tangible outcome of what was supposed to be a searing examination in Congress of Facebook was a 5% rise in the company's share price, laments Raymond Snoddy. At least the Lords are right on the money...
10 Apr 2018
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Tracey Follows
The obsession with the academic's 'brand purpose' mantra has led agencies and marketers astray.
10 Apr 2018
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Chris Andrews
Despite its best intentions, ISBA’s focus on viewability may actually deepen the adtech swamp, writes Bountiful Cow's Chris Andrews.
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