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Results categorised as Opinion
23 May 2018
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Katy Eckersley
Sponsor content Rezonence's Katy Eckersley looks at the fascinating insights that could help others on their own data journeys.
23 May 2018
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Mike Florence
Magazines are hugely undervalued by marketers and agency leaders - despite the fact they fully engage their audience’s attention and inspire an unparalleled degree of trust. How do we change this, asks PHD Media's Mike Florence.
22 May 2018
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Stephen Broderick
If CMOs had asserted their right to know where every cent of their budgets was invested across the supply chain, today we would have a very different media landscape, writes Stephen Broderick.
22 May 2018
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Bob Wootton
Even when presented with hard evidence many marketers still fail to rectify their poor investment decisions, writes Bob Wootton.
22 May 2018
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Jenny Biggam
From helping to ease the financial burden on young recruits to boosting social diversity, the7stars' Jenny Biggam explains how to best replenish the media agency talent pool.
21 May 2018
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Dominic Mills
Like Ogilvy's ill-fated move to Canary Wharf in the 90s, is Publicis Media committing itself to a period of darkness by moving to W12, asks Dominic Mills. Plus: MGOMD's account win, and why we are so lucky to have Tess Alps.
16 May 2018
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Raymond Snoddy
Following a surprise turn of events ahead of Ireland's abortion referendum, Ray Snoddy says it's time all countries reviewed their rules to take account of the new realities of global communications.
16 May 2018
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Sophie Pemberton
Talon's Sophie Pemberton explores the role for full motion out-of-home alongside social.
16 May 2018
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Tom Cornish
It's the perfect time for CMOs to reassess their advertising strategies in the audio space, writes Tom Cornish.
15 May 2018
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Tracey Follows
After decades of broadcast media telling people what to buy and what to do, voice activated machines have found a way to first listen to and then respond to consumers. By Tracey Follows.
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