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Results categorised as Opinion
02 Jan 2019
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Sam Tomlinson
PwC's Sam Tomlinson outlines five reasons why the media and advertising sectors should feel good about 2019.
02 Jan 2019
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William Hanmer-Lloyd
If you build a strong brand, consumers are more likely to dismiss any negative information that comes out about you, and it may even make them like you more, writes William Hanmer-Lloyd.
02 Jan 2019
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Raymond Snoddy
From the global rise of populism, to the failing economic models of established media, the flow of reliable information is under serious threat, writes Raymond Snoddy.
20 Dec 2018
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Bob Wootton
All Bob Wootton wants for Christmas is for everyone in adland to start doing their jobs properly.
19 Dec 2018
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Raymond Snoddy
By any standards the year that is passing has been a vintage one for media stories – sad, mad and bad.
18 Dec 2018
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Tracey Follows
Tracey Follows explains how brands should begin preparing for an increasingly decentralised, virtual and identity focused world.
18 Dec 2018
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Richard Foan
As he bids farewell to JICWEBS, chairman Richard Foan reflects on the trade body's progress so far - and where it's heading next.
17 Dec 2018
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Dominic Mills
In his final column for 2018, Dominic Mills looks at last week's most interesting events: WPP's creative overhaul; the failure of Oath, and the CAP's new rules on gender stereotyping.
17 Dec 2018
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John Lowery
A drive through France offers inspiration for John Lowery’s nomination.
14 Dec 2018
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JP Edwards
OMD's JP Edwards reveals the key focus of debate at the Future TV Advertising Forum 2018 and explains how TV must adapt if it is to rival digital and avoid declines over the next 10 years.
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